As we mentioned recently, an advertisement for Devassa beer which features “The Simple Life” star Paris Hilton, has sparked a barrage of complaints in Brazil. According to digitalspy.co.uk, the commercial has been accused of “devaluing women.”
In the advertisement, Paris Hilton is seen wearing a short black dress, and rubbing a can of Devassa beer over herself while a fair few onlookers swoon. A spokesperson for Brazil’s Secretariat for Women’s Affairs, said they’d received several complaints.
The spokesperson said that they’d called for the commercial to be taken off air, adding that it’s an ad that devalues women – blond women in particular. A spokesperson for ad regulator Conar, said that the organization had opened 3 investigations.
Eduardo Correia – Conar’s spokesperson – said that the problem with the advertisement isn’t with a lack of clothing, but its sensual nature. Brazilian regulations do in fact mean that beer commercials aren’t allowed to treat women as overtly sensual objects.
Watch the advertisement for yourself, and tell us if you think it is too sexy or degrading to women. See the video below this post.