Paris Hilton has riled the authorities within the Brazilian government.
A spokesperson for Brazil’s Secretariat for Women’s Affairs (BSWA) wants an advertisement the socialite stars in to be removed from the airwaves due to its racy content according to the Associated Press.
In the ad, Hilton is seen posing in a short black dress while provocatively rubbing a can of Devassa (which translates to “naughty”) beer on herself as onlookers stare through a window.
Three separate investigations have been launched by the country’s advertising watchdog.
The BSWA cited several complaints received concerned the “sensual nature” of the campaign.
“It’s an ad that devalues women – in particular, blonde women. The problem with the ad isn’t a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn’t necessarily sensual; it depends on the context,” a spokesperson for the BSW said.
Hilton tweeted a response via Twitter.
“Are they serious? So ridiculous,” she wrote.